Coaching is NOT psychotherapy. Psychotherapy generally begins with a focus on treating diagnosable psychological disorders. Because of the vulnerability of individuals who come to psychotherapy, this is a special relationship in the eyes of the law, with specific rules and protections. Psychotherapy is more about healing, while coaching is about furthering growth from a starting point of health. Coaching assumes that you are emotionally healthy and able to participate equally in creating the future you desire.
In business environments, coaching can help professionals find clarity of purpose and foster a climate of healthy behaviors in themselves and – in the case of upper level managers – their employees. When people properly care for themselves, possess a clear sense of professional vision, and work in a manner consistent with their core values, energy and enthusiasm are magnified. Coaching benefits for business may include increased productivity, promotion of an inspirational work environment, higher levels of employee satisfaction/retention, and maximized profitability.